Honda have always been quite conscious of the environment, and now they are embarking on a really big drive to raise awareness of the issues of global warming and high emissions levels. Obviously this is a pretty big thing in the car industry at this moment in time, as taxes are being levied dependent on emissions, and buying decisions are being made on a cars fuel economy stats. This definitely isn't an area to be ignored or underestimated, as people are starting to get really passionate, and dangerous knowledgeable about what cars do what, and what performance is good.
It is no doubt with all these changes in mind that Honda embarks on their plan. They are taking quite a holistic approach to an issue that is often viewed very statistically and very practically, and it is interesting to see how they are combining many different bits and pieces into their over-all strategy, rather than just opting for the easy but controversial carbon offsetting option that many big corporations try to use to prove their eco credentials and convince people to like them again.
Of course one area that Honda are choosing to focus on is their popular Hybrid cars. The already released Honda Insight is available now in lots of new or used Honda dealers up and down the country, and they have been one of the first to get a hybrid car to market for anyone who wants them. Whilst less innovative brands have been left behind, it seems that Honda really have been powered by dreams to get this model onto the production lines in what seems like record time! They are even taking the concept further by hoping to produce emission free fuel cells, which will run entirely on electricity - and we all know that electricity can be made by renewable sources. As long as this happens at some point then Honda is onto a winner.
From the big engine upgrades Honda have then moved to producing some clever little economical and ecologically sound additions. My particular favourite is the designing of energy producing solar [panels that are concealed in the cars roof. Ok, so we don't get many sunny days, but every little bit of power these can produce for your air conditioning and so on means less fuel that your engine has to dedicate to the cause. This definitely makes sense, and even though it is a bit gimmicky I think Honda have hit on a really nifty little idea.
Finally the company also ensure that their manufacturing has a minimal effect on the environment. I don't know how they measure it exactly, but they have set up a committee who is responsible for working with the local community near their Swindon factory, in order to ensure that the environmental impact is as low as possible. It is always going to be quite a big and energy heavy process to produce cars, but the more you can reduce pollution and carbon level impact the better for your brand and the world.
Examples of Honda Products:
* Honda Absolute Revo 110
* Honda Freed
0 komentar:
Posting Komentar